Annapurna

Mum’s partner in nuturing her dreams

Popular Foods West Africa (PFWA) of Unilever launched Annapurna Iodised salt in 2000. Since then Annapurna has been at the fore front of promoting the use of iodised salt in Ghana. The advent of Annapurna onto the market has changed the way salt is marketed and used in Ghana.

Unilever Ghana launched Annapurna Iodised Salt as a contribution towards the fight against Iodine Deficiency Disorders (IDD).   It was to help bring good health to children and contribute to the renewal of the human resource base of the country.

History

Since its launch, Annapurna has been involved in a number of social programs. The brand was a partner to the government in the recent National Birth Registration campaign. It has been involved in a number of IDD awareness schemes. Annapurna is a regular partner to UNICEF.

Currently, Annapurna Iodised Salt sells in three pack sizes namely a 100g sachet, 250g sachet, 250g table canister and 500g economy sachet.

Annapurna has recently launched the Annapurna Krunchy Biscuits – fortified with extra vitamins and zinc to boost the health of consumers, making the brand a multi-product brand with a single end benefit of making kids active and alert.

The transformation has been termed “from salt to success”.

Did you know?

In children, consumption of Iodated salt such as Annapurna prevents Iodine Deficiency Disorders (IDD) such as:

• poor brain development
• low IQ, 
• reduced mental functioning, 
• speech and hearing disorders
• stunted growth and clumsiness     

In pregnant mothers, IDD can result in:

• brain damage of the foetus
• the child becoming a cretin
• still birth
• low birth weight
• miscarriage 
• high infant mortality    

In adults, IDD can lead to:

• goiter
• lack of energy
• sluggishness
• dry skin
• sleepiness
• frequent tiredness, and 
• thyroid cancer   

From our range