Lux brings out the star in you.
Lux truly understands you better!
We all want to be pampered, to look and feel great, to enjoy that moment when anything seems possible.
And that’s just what Lux offers you on a daily basis at a price you can afford.
Did you know?
- The name ‘Lux’ means light in Latin, but it was chosen as the name for the soap because of the word ‘luxury’.
- Lux soap was introduced as a toilet soap in 1925 but made its entry into Ghana 1963 and has been the leading brand in the beauty care segment of the toilet soap market.
- It is a high quality soap that is formulated with special natural ingredients and first class perfumes to suit different consumers.
- It produces a creamy rich lather that cleans the skin well and leaves the skin smooth and soft.
At present, lux comes in four variants, white containing almond oils, green containing herbal extracts, orange containing fruit extracts and pink containing rose extracts. This underlines our commitment to breaking down stereotypes and enabling you to celebrate your beauty by choosing the variant that suits you.
Real results for real women
Our commitment to delivering real results is mirrored in our advertisements. Over the years, we've been using real women in our ads, without any re-touching to bring out the star in you.
Lux has always been associated with luxury. Beautiful women the world over have been associated with Lux advertisement; Marilyn Monroe, Catherine Zeta-Jones, Sarah Jessica Parker, Miss Lux Universe –Ekuba Cudjoe and recently West Africa’s own Genevieve Nnaji.
From our range
Lux Packshot Blue